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Free Webinar Explores Differentiating Services Levels According to Customer Value

March 24, 2011
By Susan J. Campbell, TMCnet Contributing Editor

Do you deliver different levels of service to your different customers? If you look closely at what you do on a daily basis, do you pay more attention to delivering better service to those clients that make up a larger proportion of your overall revenues? If you are like any other business trying to optimize their profit potential in the market, you do. The question is – are you doing this effectively?


A free webinar has been designed to examine this exact issue. The webinar:

From a

In fact, did you know that contact center outsourcing companies that optimize their support channels to differentiate service by customer value have been able to measure revenue increases by 2 percent, while also reducing operating costs by 8 percent? This finding was captured in an Accenture (News - Alert) study and demonstrates the power of this differentiation when it comes to the bottom line.

Register today for this free event and you will have the opportunity to join

Attendees in the contact center outsourcing space will learn why service-level differentiation matters and how it can be applied for the development of trusting and profitable relationships with customers; how to differentiate customers according to their value and determine the best approach to support; the best practices to encourage certain customers to use self-service support tools; and the role that social media plays in this overall mix.

 

This is one event you won’t want to miss, so register today! Chief Marketing Officer Mariann McDonagh and Bassam Salem, Senior Vice President of Professional Services at inContact as they discuss the reasons why service-level differentiation is critical. They will also examine the benefits contact center outsourcing companies can realize by applying the right mix of self-service and agent-assisted support to deliver on customer expectations and boost overall business value.contact center outsourcing perspective, every customer brings a different value to your company. As a result, you need to differentiate the type of support you offer to your customers, based on that value, or their overall worth to your company. This is how you can maximize your business outcomes. Using Customer Value to Distinguish Service Levels - Optimize service delivery and increase customer profitability by matching support channels to customer value, is scheduled for Thursday, March 31, 2011 at 2:00 PM EDT / 11:00 AM PDT.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Chris DiMarco



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