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Biostar Pharmaceuticals to Open Contact Center in Xianyang, China

August 13, 2012
By Anuradha Shukla, TMCnet Contributor

Biostar Pharmaceuticals is set to open a new call center in Xianyang, China. Within the next 30 days, the Company will open, staff and equip this facility that will serve as its new business to customer sales platform.  

Biostar Pharmaceuticals manufactures and markets pharmaceutical and health supplement products in China for many diseases and conditions. The company has trained the contact center agents employed in the facility to professionally answer customer calls and accept orders.

The company was recently approved by the Xianyang State Food and Drug Administration (SFDA) authorities to resume sales of gel capsule products, and Biostar Pharmaceuticals thus implemented a plan to speed the gel capsule segment of its business.

“The establishment of the B2C contact center adds a new dimension to our sales model as it is an innovative measure in the PRC pharmaceutical industry,” said Ronghua Wang, Biostar's chief executive officer and chairman. “The contact center will inform customers about drug promotions, introduce new drugs, take and handle order fulfillment.  The contact center staff will also contact customers as the refill date approaches.”

Employees at the company are dedicated to make the business a success and are preparing to handle the upcoming increase in customer demand. Biostar Pharmaceuticals has also initiated an advertising campaign to rebuild consumer and physician confidence in its products.

“Additionally, in order to improve after-sale service, our trained call center personnel will gather customer feedback on its experience using our drugs and, if desired, also connect them with doctors for further consultation,” added Wang.

Biostar Pharmaceuticals was in news earlier this year for signing a Letter of Intent with The Fourth Military Medical University to jointly conduct Phases I to III clinical trials for Viacom (News - Alert) Pine II Cream drug.

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Edited by Amanda Ciccatelli

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